10 Best online copywriting courses of 2022

Filed in Articles by on 25th November 2021

Copywriting is rearranging words to make things sell better. Continue reading to know the 10 best online copywriting courses in 2022.

 Best online copywriting courses in 2022

10 Best online copywriting courses of 2022

This detailed article covers a lot about copywriting. You’ll get to know:

  • what copywriting is
  • What a copywriter does
  • The 10 best online copywriting courses in 2022
  • The skills needed to be a copywriter

What is copywriting?

Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called sales copy, is written content that aims to increase brand awareness and ultimately persuade a person to buy or take a particular action. 

What does a copywriter do?

Copywriters are responsible for producing engaging, clear text for different advertising channels. They research keywords, produce interesting written content, and proofread their work for accuracy and quality

10 Best online copywriting courses in 2022

The best online copywriting courses in 2022 are;

  1. ‘SUCCESS WORKS’ COPYWRITING COURSE
  2. THE CREATIVE COPYWRITER ACADEMY
  3. IDM (INSTITUTE OF DIGITAL MARKETING)
  4. CIM COPYWRITING COURSE
  5. E.MARKETEERS.COM course
  6. AMERICAN WRITERS AND ARTISTS INC. COPYWRITING COURSE
  7. THE BLACKFORD CENTRE
  8. SELL LIKE HELL COURSE
  9. TRANSMEDIA COURSE
  10. KOPYWRITING KOURSE

1. ‘SUCCESS WORKS’ COPYWRITING COURSE

Duration: 3 months.

Type: Completely online.

The Qualification: SEO Copywriting Certification Program.

The Cost: $995.

First on our list of best online copywriting courses is the success works course. This course is designed for those looking to focus on B2B and SEO content. This is the first-ever agency to specialise in SEO and they happen to be the founders of the first SEO Copywriting Certification program, since 2010.

This course covers skill writing for web and social media, centring on keyword research, persuasive copy that converts and importantly, measuring success. It’s run by Heather Lloyd-Martin, who is hailed by Forbes as ‘the pioneer of SEO copywriting’.

This course is super flexible and can be completed online. It aims to teach participants all things about SEO copywriting, the correct way to optimize pages, write high-positioning copy, and improve search visibility.

However, the downside of this course is that important areas like branding and marketing won’t be covered so you will only learn about SEO-geared copywriting. The amount is also very costly – almost a grand for 3 months

2. THE CREATIVE COPYWRITER ACADEMY

Duration: It’s self-paced learning, so we’ll leave that up to you.

Type: Wherever you reside in the world.

The Qualification: You’ll come away with a certificate of graduation.

The Cost: $290

The Copywriting Kickstarter Course is designed for budding copywriters and covers the whole ‘getting started’ journey; from marketing fundamentals to advanced copywriting techniques, to book-keeping and invoicing to winning gigs. Ath the end of this course,  you’ll be ready to take your freelance copywriting business into the world.  

This course is self-paced and flexible, so there is no need to rush the course. Once you enroll, you get free access to a community of like-minded budding copywriters, where you can get a ton of extra valuable content, share experiences, and get feedback from the copywriting pros. Most importantly, you’ll learn everything you need to know about freelance copywriting from the beginning.

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3. IDM (INSTITUTE OF DIGITAL MARKETING)

Duration: 2 days 

Course Type: Online

Qualification: A 7 CPD (Continuing Professional Development) hours. CPD is part of a program across multi-industries and educational institutions that lets students relax in the knowledge that the course has the gold star stamp of approval in terms of structure and content.

The Cost: £1125

The ‘IDM Award in Digital Copywriting’  course provides an in-depth delve into the psychology of copywriting for the web. It focuses on how writers can use emotional drivers to motivate people and how to master the art of persuasion across all channels.

This course is one of the premier marketing institutes in the UK and has access to the most experienced tutors in the business, and the prestigious IDM stamp of approval.

By the end of the course, you’ll understand and be able to apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades, and sells – whatever the medium.

Being a prestigious name, IDM can be trusted so you can be sure of their teachings. You’ll earn CPD points which can be put towards other qualifications. 

The major downside of this course is that it is only offered digitally and is very expensive for 2 days. You can’t possibly learn everything you need to know in that amount of time.

4. CIM COPYWRITING COURSE:

Duration: 2 days

Course Type: Online

Qualification: A CIM Certificate in Copywriting. CIM is a recognized and trusted marketing industry awarding body in the UK.

The Cost: £1315

The CIM copywriting course is offered by CIM, one of the most reputable marketing bodies in the UK. It covers the advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape. This includes content; covering tone; mediums; audiences; copy-stream management and more. 

It also covers a wide breadth of topics, including marketing know-how with best-of-class trainers, quality delivery, and small class sizes. you will be getting the most up-to-date materials. 

The downside of this course is that it’s expensive for 2 days of learning and it’s quite hard to achieve a comprehensive understanding of all the tips, tricks, and techniques you need to be a successful copywriter in just 2 days.

5. E.MARKETEERS.COM course

Duration: 1 day or 24 hours

Course Type: Online 

Location: London

Qualification: A ‘Certificate in Copywriting’. Although it is not a recognized awarding body, it is still impressive to employers.

The Cost: £499.

This online copywriting course offered by E.marketers covers the research-based best practice that has been shown to improve web page and email marketing performance by over 100%.

E.marketers have been in the copywriting niche for quite a long time. They are experts that can help you get your foot firmly on the copywriting ladder.

In this course, there’s a wide choice of options available. If you want to improve your copywriting skills, the Writing for the Web course is the one for the best options.

By the end of this course, you’ll be an expert at writing for the web. Since the entire course is based on research and stats, you have confidence that you’re getting the most current information. 

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The cons of this online course are the cost. £499 for a one day course is very expensive, and your copywriting knowledge will be minimal

6. AMERICAN WRITERS AND ARTISTS INC. COPYWRITING COURSE

Duration: Self-pace. You can steam through this course, or take it slowly.

Type: Completely online.

The Cost: $495

The ‘Accelerated Program for Six-Figure Copywriting Course’ offered by AWAI, was created by one of the most hugely successful copywriters, Mark Ford (pen name Michael Masterson).

By the end of this course, you’ll be fully knowledgeable in direct response copywriting and become a practicing copywriter with a winning portfolio. You’ll get insider trade secrets to creating lucrative, persuasive sales copy.

This course is essentially a mammoth course handbook, full of copywriting treasures, which you can take at your own pace. You get access to tutors who will talk you through the book, and get involved with two written assignments that receive critique and tips from the experts.

7. THE BLACKFORD CENTRE

Duration: It’s completely flexible time-wise so take it as you come.

Course Type: 100% online.

The Qualification: A National Diploma in Copywriting.

The Cost: Cost varies depending on the country you’re in, but it’s around £500.

This Copywriting course teaches how to become a well-rounded copywriter and the various ways to run your own freelance business with a focus on searching for and winning jobs. The tutors on this course are seasoned copywriters themselves who teach theory as well as hints and tips about what really works.

You’ll cover 11 different interactive assignments, designed to cover different aspects of copywriting. There is full email support from an individual tutor to ensure that enrolled participants aren’t won’t be left stranded if they get stuck

Participants will also be added to the course database of writers with an opportunity to receive actual paid jobs along the way.

8. SELL LIKE HELL course

Duration: It’s completely flexible time-wise so take it as you come.

Course Type: Online – wherever you may be.

The Qualification: Not officially accredited, but Carmine shares his tried and tested formulas and knowledge.

The Cost: Around $350

This course covers sales conversion copy, which is one of the trickiest areas to master. You will learn how to write hard-hitting conversion copies that hike up their sales and how to tackle any industry and client. 

This course was created by experienced copywriter, Carmine MasterPierro. Carmine is a seasoned copywriter, who has written for Forbes, GoDaddy, and a ton of other glowing credentials. Each lesson involves a task so you can check your progress throughout the course. 

The course aims to help and teach participants to work smarter, not harder. So Carmine takes you through the conversion copywriting techniques that will improve your sales copy, whether it’s landing pages, social ads, sales letters, etc. You will learn how to nail conversion copywriting and direct response.

The only downside of this course is that you will only learn sales conversion copy and not the other tips and techniques for copywriting across the board.

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9. TRANSMEDIA

Duration: 1-day course

Course Type: Online (for now)

The Qualification: Not officially accredited, but will still look great on a CV!

The Cost: Around £345

This Professional Copywriting course teaches how to merge copywriting skills with your existing marketing knowledge, adding an extra string to your professional bow. It is aimed at marketing and communications professionals who want to improve their copywriting skills. Marketing professionals who already have an understanding of the basics, but want to build on their existing knowledge will benefit from this course.

It covers how to write effective headers and taglines, how to understand your audience, getting to grips with branding and corporate identity, and writing for different media. You’ll also get telephone support from experienced tutors

The disadvantage of this course is that it’s expensive for a day course, you can’t learn what you need to in one day and it’s not suitable for writers who are completely new to the world of marketing.

10. KOPYWRITING KOURSE

Lastly, on our list of best online copywriting courses in 2022 is the Kopywriting course; a comprehensive course with its own budding community of copywriters you can belong to after the course has finished. It’s quite comprehensive and contains all the training the company has ever made in one big format.

This course covers a vast area of copywriting, including emails, sales copy, and ad copy, and covers the ins and outs of how to write copy that sells, how to create valuable content and how to become a copywriter in the real world. You will learn how to ‘communicate better at scale’. It also has a full community where your copy is reviewed by professional copywriters. 

Duration: Self-paced

Course Type: Online.

The Qualification: A formal ‘copywriting course certification, with a stamp of approval you can use on your own marketing materials.

The Cost: A subscription-based model with options of $291 per 3 months, or $750 per year.

The downsides of this course are that the course isn’t written in a digestible way and you won’t learn the full breadth of marketing and branding fundamentals

FAQs

What is copywriting?

Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called sales copy, is written content that aims to increase brand awareness and ultimately persuade a person to buy or take a particular action. 

What are the best online copywriting courses of 2022

The best online copywriting courses of 2022 are;

  1. ‘SUCCESS WORKS’ COPYWRITING COURSE
  2. THE CREATIVE COPYWRITER ACADEMY
  3. IDM (INSTITUTE OF DIGITAL MARKETING)
  4. CIM COPYWRITING COURSE
  5. E.MARKETEERS.COM course
  6. AMERICAN WRITERS AND ARTISTS INC. COPYWRITING COURSE
  7. THE BLACKFORD CENTRE
  8. SELL LIKE HELL COURSE
  9. TRANSMEDIA COURSE
  10. KOPYWRITING KOURSE

Conclusion

And that’s it – the best online copywriting courses in 2022. This article is a comprehensive list of the best copywriting courses you can find. 

copywriters are responsible for producing engaging, clear text for different advertising channels. 

If you have more questions about the best online copywriting courses, drop a comment below.

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