Free Online Copywriting Courses with Certificates in 2022

free online copywriting course

If you are interested in learning copywriting to boost your content engagement, this article offers a list of 18 Free Online Copywriting Courses with Certificates. These free copywriting courses will teach you the foundations of copywriting from start to finish and the best part is  – they are free. Most of these classes are taught by industry experts with a good reputation, and also include downloadable resources (free copywriting course pdf), class projects, and, in some cases, certificates of completion and CPE credit. Here is a compiled list of some free online copywriting courses, tutorials, training, and classes available in 2022. These free courses on copywriting are suitable for both beginners, intermediate learners, and experts. Let’s begin!

Top 18 Free Online Copywriting Courses with Certificates

1. Copywriting Basics for Successful Sales (Skillshare)

2. Copywriting for Beginners: How to Write a Web Copy that Sells without Being Cheesy (Skillshare)

3. Complete Copywriting Course: Write to Sell like a Pro (Udemy)

4. Writing Crystal Clear Copy: Copywriting Basics for Beginners (Skillshare)

5. Copywriting Secrets – How to Write Copy that Sells (Udemy)

6. Malcolm Gladwell Teaches Writing (Masterclass)

7. 30 Copywriting Secrets from the Best Ad Campaign of All Time (Udemy)

8. Unbounce Landing Page Course (Unbounce)

9. Web Design and Copywriting: Building Insanely Effective Landing pages with Old school Secrets (Skillshare)

10. Quick Course on Effective Website Copywriting (CXL)

11. Modern Copywriting: Writing Copy that Sells in 2020 (Udemy)

12. Copywriting Portfolio School (The Creative Circus)

13. Honeycopy Copywriting Course (Honeycopy)

14. Copywriting secrets – How to write copy that sells (Udemy)

15. Digital Copywriting Course: How To Write Web Copy That Sells (Skillshare)

16. Marketing Copywriting Course (LinkedIn Learning)

17. Free Copywriting Classes Online (Skillshare)

18. Copywriting Basics for Successful Sales (Skillshare)

1. Copywriting Basics for Successful Sales (Skillshare)

This free course on copywriting begins with an overview of copywriting, while teaching you the introductory techniques for creating a memorable and high-quality copy. You will have the pleasure of joining 13,000 other students who have completed this free online copywriting course with certification! The instructor for this course is Jack Zerby, an entrepreneur who has applied his expertise in copywriting as a major strategy to grow his business ventures. 

Some lessons included in this 1.5-hour long freelance copywriting course include the introduction to copywriting, how to understand the audience, principles and paragraphs, headlines, classic frameworks in copywriting, the difference between features and benefits, and how to analyze your work for improvement. This free copywriting course is currently hosted on Skillshare, which offers a 1-month free trial for exclusive access to over 29,000+ courses and downloadable resources (free copywriting course pdf) (free copywriting course pdf) – you can cancel anytime, so signup today. 

This is one of the best free online copywriting courses with certification for beginners!

2. Copywriting for Beginners: How to Write a Web Copy that Sells without Being Cheesy (Skillshare)

This free online copywriting course with certification was specifically curated for those looking to write a copy that sells. This course is highly rated as over 12,000 students have completed this free online course. The course instructor is Jesse Forrest, a master copywriter with 14 years who has designed and implemented ads for 153 different products and services. Jesse also consults for some major brands like Chanel, Disney, Sony, and JP Morgan. 

This freelance copywriting course includes a 1-hour on-demand video teaching students the difference between content writing and copywriting, understanding your target audience, how to make headlines, how to make a call to action, how to turn features into benefits, and the power of demonstration.

This free online course on copywriting is also hosted on Skillshare, which offers a 1-month free trial for exclusive access to over 29,000+ courses and downloadable resources (free copywriting course pdf) – you can cancel anytime, so signup today! This is one of the best free online copywriting courses with certification for beginners!

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3. Complete Copywriting Course: Write to Sell like a Pro (Udemy)

This is one of the best beginner courses for those who are interested in copywriting but haven’t produced any tangible results. This online course offers proven techniques and formulas that can be applied to your business, website blog, or eCommerce store. The course instructors are Rob Percival and Tamsin Henderson, code stars in education and copywriting who have trained over 1.5 million students in various fields of study.

Some lessons covered in this 3-hour freelance copywriting course include how to write a call to action, headlines, press releases, and e-mails, the difference between features and benefits, copywriting formulas, and options to go to the next level of your copywriting education.

This course is also hosted on Udemy which offers users lifetime access to all downloadable resources (free copywriting course pdf), extra articles, class projects, and a certificate of completion. This is one of the best free online copywriting courses with certification for beginners! Visit udemy.com to sign up for this course. 

4. Writing Crystal Clear Copy: Copywriting Basics for Beginners (Skillshare)

In an age of instant gratification and mindless scrolling online, being able to write clearly while provoking emotion is the key to successful copywriting. This free online copywriting course aims to achieve exactly that. The course instructor is Ruth Clowes, a professional copywriter who is passionate about refining her skills and has decades of experience working with big brands. While this online class may only be 38 minutes, it is packed with actionable lessons on the following topics: how to know your readers, finding the right words, using an active voice, how to be direct, and how to polish your copy.

This freelance copywriting course is also hosted on Udemy which offers users lifetime access to all downloadable resources (free copywriting course pdf), extra articles, class projects, and a certificate of completion. This is one of the best free online copywriting courses with certification for beginners! Visit udemy.com to sign up for this course. 

5. Copywriting Secrets – How to Write Copy that Sells (Udemy)

This is another exceptional beginner online course that covers ad copywriting, the basics of sales, b2b copywriting tools, and techniques to help students acquire business clients while delivering great results. The course instructors are Len Smith and Sean Kaye who are both professional copywriters, business consultants, and online marketing strategists with over 60 years of combined experience. 

Some lessons taught in this 3-hour freelance copywriting course include how to leverage features, benefits, and advantages, sales copy structure, needs of the customers, hacking emotions, writing for video, press releases, and marketing secrets, etc. This course is also hosted on Udemy which offers users lifetime access to all downloadable resources (free copywriting course pdf), extra articles, class projects, and a certificate of completion. This is one of the best free online copywriting courses with certification for beginners! Visit udemy.com to sign up for this course. 

6. Malcolm Gladwell Teaches Writing (Masterclass)

This Masterclass series offers a fascinating look into the mind of a successful writer for students to enhance their copywriting skills. Malcolm Gladwell is a best-selling author and journalist who shows how certain societal factors are involved in both simple and complex actions through meticulous research. This 3 ½ hour free online course on copywriting is available on-demand with course modules that include structuring the narrative, developing the story, tools of engagement, character development, drafts, and revisions, humor and melancholy, and what happens after writing.

This Masterclass freelance copywriting course comes with a downloadable pdf workbook, a members-only newsletter, and exclusive access to a community of alumni students. This is one of the best free online copywriting courses with certification for beginners! Visit masterclass.com to get started. 

7. 30 Copywriting Secrets from the Best Ad Campaign of All Time (Udemy)

Marketing the Volkswagen Beetle was one of the most successful newspaper and magazine ad campaigns ever as it featured a plain product and turned it into one of the most popular cars in automotive history. The course instructor is Alan Sharpe, a successful copywriting coach and consultant who has worked with IBM, Apple, Bell, and Hilton Hotels. This free online course on copywriting is part of his 20-hour on-demand copywriting series. 

As a beginner-level course, it offers over 2 hours of teaching on headlines, strategic copy, opening lines, and motivating closings. This course is also hosted on Udemy which offers users lifetime access to all downloadable resources (free copywriting course pdf), extra articles, class projects, and a certificate of completion. This is one of the best free online copywriting courses with certification for beginners! Visit www.udemy.com to sign up for this course.

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8. Unbounce Landing Page Course (Unbounce)

To drive traffic and sustain engagement on your website, you need to quickly grab their attention and direct them to take action. The course instructor is Oli Garner, a content creator, and web marketing expert who creates landing pages for businesses that reap fantastic results. This free online course on copywriting is completely self-paced which covers landing page fundamentals, lead capture forms, page architecture, call to action, and landing page design.

The course offers unlimited access to several instructional videos and downloadable resources (free copywriting course pdf). This is one of the best free online copywriting courses with certification for beginners! Visit www.thelandingpagecourse.com to get started.

9. Web Design and Copywriting: Building Insanely Effective Landing pages with Old school Secrets (Skillshare)

Attracting people to your page is the first step in marketing, but keeping them engaged on your website is the job of an effective landing page. And these beginner-level free online courses on copywriting offer to teach you how to attract and engage steady traffic on your site. The course instructor is Jack Zerby, an entrepreneur and business consultant who has established several successful businesses using his methods and tools. This is 1hour on-demand course offers modules on the importance of landing pages, features, and benefits, headlines, call to action, visual hierarchy, risk reversal, rule three, and the Aida method.

This course is also hosted on Udemy which offers users lifetime access to all downloadable resources (free copywriting course pdf), extra articles, class projects, and a certificate of completion. This is one of the best free online copywriting courses with certification for beginners! Visit udemy.com to sign up for this course.

10. Quick Course on Effective Website Copywriting (CXL)

Aside from its design, an effective website relies heavily on good copywriting and this crafting of a great ad copy comes in. The team at CXL institute has an impressive client portfolio that includes Cisco, Google, Hewlett Packard, Progressive, Home Depot, Ikea, and Hilton. These free online courses on copywriting are self-paced and suitable for all levels of expertise. It covers topics on research, outline, and guideposts, conversion boost, revise, draft copy, rearrange, and test.

The course also includes access to other free marketing courses, downloadable resources (free copywriting course pdf), and digital certifications. This is one of the best free online copywriting courses with certification for beginners! Visit www.cxl.com to get started.

11. Modern Copywriting: Writing Copy that Sells in 2020 (Udemy)

Using the right words in your ad copy can make a lot of difference in whether your business succeeds or struggles. In the fast-paced world of short attention spans, even the most proven methods only work based on the target audiences. The course instructor is Evan Kimbrell, the co-founder, and creator of several marketing products. This 7-hour free online course on copywriting is great for all levels as its modules include copywriting formulas, b2b vs b2c, headlines, call to action, copywriting for emails, and social media.

This course is also hosted on Udemy which offers users lifetime access to all downloadable resources (free copywriting course pdf), extra articles, class projects, and a certificate of completion. This is one of the best free online copywriting courses with certification for beginners! Visit udemy.com to sign up for this course.

12. Copywriting Portfolio School (The Creative Circus)

There is a difference between content writing and ad copywriting and this course focuses on the fundamentals of communication, creativity, and strategy. The team at Creative Circus consists of established advertising professionals who have decades worth of real-world experience. This free online course on copywriting is self-paced instruction and offers teachings on how to conduct first draft revisions, last-minute changes, and successfully finish the project. 

As an accredited school, Creative Circus also offers courses on graphic design and photography along with downloadable resources (free copywriting course pdf), class projects, and certificates of completion. This is one of the best free online copywriting courses with certification for beginners! Visit www.creativecircus.edu to get started.

13. Honeycopy Copywriting Course (Honeycopy)

The subtitle for this course is “how to write words that sell like a Florida snow cone vendor on the hottest day of the year” which lets you know that this course aims to help you increase your sales greatly. This self-paced free online course on copywriting is designed by a team of business professionals who have a passion for sharing their knowledge and craft with others. It includes topics on crafting killer headlines, writing for clarity, creating better sentences, eliminating cliches from your ad copy, and creating a brand voice for your business.

The course is suitable for all levels of learners and also offers several downloadable resources (free copywriting course pdf), class projects, newsletters, and lifetime access to the course materials. This is one of the best free online copywriting courses with certification for beginners! Visit www.honeycopy.com to get started. 

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14. Copywriting secrets – How to write copy that sells (Udemy)

The need for quality writing skills in the different fields cannot be understated and the purpose of this course is to help you to explore some important techniques for writing white papers, press releases, and case studies, how to communicate properly, and publish your work. You also stand to learn some popular lead generation and sales secrets along with real-world examples. 

The primary goal of these free online courses on copywriting is to teach you how to deliver your ideas with clarity, structure a compelling sales copy, leverage on features, benefits, and advantages, utilize the power of emotional drivers when writing, interview end customers with the confidence to create persuasive case studies as well as become a voice in the industry.

You can also attempt the extra exercises and follow the additional resources to enhance your learning experience. This 3-hour course includes full lifetime access to 39 Lectures,  2 Articles and 44 downloadable resources (free copywriting course pdf) to help you master how to write in a B2B environment. This is one of the best free online copywriting courses with certification for beginners!

15. Digital Copywriting Course: How To Write Web Copy That Sells (Skillshare)

This 1-hour course is designed to help you develop basic writing logic and learn the fundamentals of writing on the web irrespective of your experience level – as each topic is elaborately explained from the basics. In the course lectures, you will be equipped with the sharing in-demand skills required for thriving in the copywriting industry either by applying to a job profile or starting a freelance business. 

You will also learn how to read the mind of your audience, turn boring features into irresistible benefits and describe your business excitingly and engagingly. By the end of the classes, you will learn how to organize ideas and information efficiently, overcome writer’s block, stand out with competitive advantages. You can also work on the added class projects to try out the ideas covered in the lesson videos to gain invaluable skills for professional writing. This is one of the best free online copywriting courses with certification for beginners!

16. Marketing Copywriting Course (LinkedIn Learning)

This 2-hour course offers to teach you how to write a copy that converts while conveying your story and selling your product. The course instructor, Ian Lurie will show you the general rules of copywriting, different types of copywriting, benefits of drafting on paper, creating the first draft, writing and testing deadlines, rewriting a copy, optimizing content based on the platform, structuring copy for print vs online delivery, and how to use typography. Each lesson is accompanied by exercises, quizzes, assignments, and challenges that help you practice the concepts covered in the lectures.

The free online courses on copywriting also teach you how to manage a copyediting team, brand voice, and editorial calendar. The course materials can also be accessed offline. This is one of the best free online copywriting courses with certification for beginners!

17. Free Copywriting Classes Online (Skillshare)

This self-paced course offers lessons on various aspects of professional writing divided into beginner, intermediate and advanced levels based on varying requirements. Upon the completion of your chosen training, you will be offered real projects to showcase your newly acquired skills and implement whatever knowledge you learned. Additionally, this free online course on copywriting helps you understand the fundamentals, key principles, and best practices of copywriting based on real-world experiences and examples to make the lessons clear.

The course also provides assignments and challenges for you to practice the concepts covered in the video lectures. This is one of the best free online copywriting courses with certification for beginners!

18. Copywriting Basics for Successful Sales (Skillshare)

In this 1 hour course, you will learn the techniques and methodologies needed to identify the audience, harness powerful writing formulas, create engaging headlines, invoke emotions, and build suspense to prompt your reader’s action. These free online courses on copywriting offer time-tested principles, popular frameworks, and building structures of copywriting. You will learn how to write an eye-catching headline and ad copy that resonates with your target audience and apply different formats of communication when needed by understanding what matters to your readers.

You can also test your grasp on some copywriting techniques with the featured quizzes and class projects. This is one of the best free online copywriting courses with certification for beginners!

So these were the 18 Free Online Copywriting Courses with Certificates available in 2022. Hope you found what you were looking for. Wish you a Happy Learning!

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